Post by account_disabled on Feb 19, 2024 17:41:28 GMT 9.5
Not only has that rule been debunked time and time again: …but this persistent belief that you should always reduce the number of clicks to a minimum is something that doesn’t always stand up to scrutinizing via testing. In a case study published by a Visual Website Optimizer customer, eCommerce tool Vendido showcased how a second page actually helped increase their conversions by 61%: Moving from a single page to a two-click process should by all rights be a conversion killer, but it wasn’t the case, possibly due to the “cramming” of information on the solo page resulting in a severe .
Para Chopras’ explanation of why the company originally went with this Buy TG Database page is a perfect summation of how ‘best practices’ can go awry: Note that it uses the so-called “best-practice” of embedding the signup form in the landing page itself. They had long been using the layout of the original page because as a best practice they presumed that reducing the number of clicks for a registration increased conversion rate… best practices are NOT always true. 3.) Me vs. You Should I always start my free trial with your software? Or is asking me directly (‘start your free trial”) more effective? The un- answer, as analyzed in another fantastic overview from ContentVerve, is that it depends.
Consider the following test conducted on Unbounce itself: Ah, so I should be creating buttons that invoke a call to “start my free trial”, right? Nope. Check out this test published in the same article that changed an account creation form from invoking the 1st person (my account) to an extended, far more neutral command. This small copywriting change had some drastic results: A longer, more direct, and less personalized button performed quite a bit better than the quicker copy focusing on the self. So instead of blindly adding “create my [blank]” to every section on your site, test a variety of different options to ensure you get the most ‘bang for your button.
Para Chopras’ explanation of why the company originally went with this Buy TG Database page is a perfect summation of how ‘best practices’ can go awry: Note that it uses the so-called “best-practice” of embedding the signup form in the landing page itself. They had long been using the layout of the original page because as a best practice they presumed that reducing the number of clicks for a registration increased conversion rate… best practices are NOT always true. 3.) Me vs. You Should I always start my free trial with your software? Or is asking me directly (‘start your free trial”) more effective? The un- answer, as analyzed in another fantastic overview from ContentVerve, is that it depends.
Consider the following test conducted on Unbounce itself: Ah, so I should be creating buttons that invoke a call to “start my free trial”, right? Nope. Check out this test published in the same article that changed an account creation form from invoking the 1st person (my account) to an extended, far more neutral command. This small copywriting change had some drastic results: A longer, more direct, and less personalized button performed quite a bit better than the quicker copy focusing on the self. So instead of blindly adding “create my [blank]” to every section on your site, test a variety of different options to ensure you get the most ‘bang for your button.